Fans of rock star Jimi Hendrix are unhappy at plans to market an energy drink bearing the guitarist’s likeness. California-based Beverage Concepts is due to release the non-alcoholic Liquid Experience drink in April.
“To see his image and the beautiful feelings it has created in me cheapened by advertising is very disappointing,” said Red Hot Chili Peppers star Flea.
Hendrix’s image has also been licensed for products including baby clothing, an air freshener and a lava lamp.
