There are 6 million video cameras mounted in stores across the U.S., according to market researcher J.P. Freeman Co. Their unblinking eyes are everywhere, watching exits and peering down aisles. You already knew that. But you probably had no idea how smart some of these cameras are getting.
Some Macy’s (FD ), CVS (CVS), and Babies ‘R’ Us stores have installed a system called the Video Investigator, whose advanced surveillance software can compare a shopper’s movements between video images and recognize unusual activity. Remove 10 items from a shelf at once, for instance, or open a case that’s normally kept closed and locked, and the system alerts guards sitting in a back room — or pacing the sales floor — with a chime or flashing screen.
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